Meta, the company behind Facebook and Instagram, has decided not to release its other new AI model in Europe. This is because of challenges it faces with European laws; especially the ones that deal with data protection.
Key points
The said AI model is called Llama and was designed specifically for texts, images, videos as well as audio. Meta intended to employ this technology on its Ray-Ban smart glasses and smartphones among others. However, In Europe, it will no longer launch Llama due to what it terms as unpredictable regulations.
This move reveals the ever-increasing conflict between large tech firms and European regulators. The EU is getting stricter about how such entities handle user data and develop AI strategies. Companies are now scrambling to adjust their strategies in Europe due to new laws like the EU AI Act and the Digital Markets Act.

Most importantly is how Meta uses its platforms’ data for training artificial intelligence models. Earlier on, Meta had wanted to use adult users’ public together with some non-public information from both Facebook as well as Instagram for AI training purposes. Privacy organizations filed complaints against this intention in multiple EU states because they claim that these actions violate privacy rights.
Meta was told by Irish Data Protection Commission who regulate their operations in Europe that they should hold off using that information. Although Meta argues it follows European law; thus confident of its approach but still decided not proceed at this time pending further clarifications. Actually, even other tech giants like Apple have also not released a few forms of AI in Europe due to regulation concerns.
Meta’s resolution demonstrates how intricate it’s becoming for technological companies to traverse across regulatory boundaries all over regions. It also questions if these legislations will affect innovation or development of new technologies within Europe.
For now, Meta continues offering text-based versions of Llama within EU without taking data from any Europeans into account though; moreover it is discussing with regulators concerning what should be done next.
This situation highlights the ongoing challenge of balancing technological progress with data protection and privacy concerns. As AI continues to advance, it’s likely we’ll see more discussions about how to regulate these powerful technologies while still encouraging innovation.