Samsung’s Art TVs get 19 Art Basel Paris works, for subscribers only

Samsung Electronics has added 19 artworks from galleries at Art Basel Paris 2026 to Samsung Art Store, according to its official announcement. The works are available from October 20 on compatible Samsung Art TVs, and the platform needs a paid subscription.

Two artists lead a 19-work selection

Samsung describes itself as the Official Art TV of Art Basel. The new works come from galleries taking part in the Paris fair at the Grand Palais, and they join the Art Basel collection already on the platform. Samsung says the additions went live before the fair opened.

It names two highlights. One is Elene Shatberashvili‘s “Poppies #4”, which Samsung says shows the artist’s expressive use of color and close observation of everyday subjects. The other is Hans Op de Beeck‘s “The Lounge (black and white)”, a monochrome image of a carefully built sculptural interior. Samsung contrasts the two as brushwork and color on one side, and the form, texture and light of a sculpted scene on the other. The rest of the 19 works are not listed in the release.

Daria Greene, Global Head of Content & Curation for Samsung Art Store, said the collection shows “how differently artists can transform familiar subjects”. Karim Crippa, Director of Art Basel Paris, said the collaboration extends the reach of gallery encounters beyond the fair itself.

Which TVs and regions can use it

Samsung says the additions are available on all Samsung Art TVs in every market where Samsung Art Store operates. The footnotes set the limits. Art Store requires a paid subscription, and Samsung says the price, the list of supported sets and the catalog of works can differ by country and can change.

On the 2026 lineup, Samsung names seven compatible products: the R95H, S95H, QN80H, QN70H and M80H, plus The Frame and The Frame Pro. For last year’s lineup, the supported products span the Neo QLED range in both 8K and 4K, The Frame and The Frame Pro, and the Q8F and Q7F. Separately, Samsung notes that among OLED sets the store is limited to the S95H worldwide, with the S99H added for Europe. The release gives no price and no count of the full Art Basel collection.

For someone who owns one of these sets and already subscribes, the change is simple: the new works appear alongside the earlier Art Basel material, and users can save favorites and choose what to display. For everyone else, the release does not say whether any of these works are free.

Samsung’s rivals sell art on the same model

The release belongs to a run of Art Basel tie-ins. Samsung’s own related-article list shows earlier collections for Art Basel Hong Kong in March 2026 and Art Basel in Basel in June 2026, so the Paris batch continues a pattern of one drop per fair.

Price is the main point of comparison. A SamMobile report from October 2026 puts the US price of Art Store at $4.99 per month or $49.99 per year, citing a Samsung US page checked on October 12. The same research turned up a 2025 report of $5.99 per month and $59.99 per year, and regional prices differ, so these figures should not be read as global. Samsung’s own release gives no price.

The closest rival is LG. According to License Global, LG partnered with The Metropolitan Museum of Art to add more than 100 museum works to its Gallery art platform, and reports say its full service is paid too, with a three-month trial for LG Art TVs. Search coverage of LG’s service showed museum partners such as The Met and the National Gallery in London, but no Art Basel link. Samsung’s pitch is therefore the fair itself and its galleries, which sell the works, rather than museum collections.

That difference is worth noting. The release frames the collection as a way to discover art, and does not say whether the images link back to the galleries or whether artists or galleries receive any revenue from the subscription. Those terms are not in the source. The statements about the artworks’ quality on screen are Samsung’s own and were not independently verified.

The story has little to do with AI itself. Its interest for readers is where TV makers are taking subscription content for their premium screens. For related coverage of what else is happening on smart TVs, see our report on developers using Claude Code to strip ads and tracking from smart TVs.