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How AI Is Quietly Killing Google Search as We Know It (And What Happens Next)

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July 29, 2025
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Companies / OpenAI / UK’s tech secretary and OpenAI’s Sam Altman discussed countrywide ChatGPT Plus rollout
AI assistantsCompaniesNewsOpenAI

UK’s tech secretary and OpenAI’s Sam Altman discussed countrywide ChatGPT Plus rollout

The UK government considered a £2 billion plan to give all residents access to ChatGPT Plus.

Published: August 24, 2025
6 Min Read
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It’s not every day you hear about a single AI subscription deal potentially costing billions, but that’s exactly what stirred some quiet buzz recently. I came across a Guardian post revealing that OpenAI’s CEO Sam Altman and the UK’s tech chief, Peter Kyle, discussed a £2 billion proposal to offer the entire country access to ChatGPT Plus – the paid, priority version of the AI chatbot.

The scale of the idea itself is fascinating: a countrywide subscription to a premium AI service. At around $20 a month per user, rolling this out across a whole nation like the UK could have pushed the total cost to a staggering £2 billion. While the figure is eye-watering, it also shows just how seriously the government is diving into artificial intelligence as a transformative tech force.

This kind of deal reveals the UK government’s eagerness to embrace AI, despite clear concerns over costs and potential risks like privacy and misinformation.

Although those familiar with the discussions say Peter Kyle wasn’t fully onboard with pursuing such an expensive scheme, it’s notable that conversations about collaborating with OpenAI on large-scale AI adoption are well underway. Kyle himself is a vocal AI advocate within government circles. He’s even used ChatGPT personally to brainstorm solutions on work challenges and improve his understanding of AI’s impact on British industries.

Back in July, a non-binding memorandum of understanding was signed between the UK government and OpenAI, setting the stage for cooperation on applying AI across public sectors such as education, defense, security, and justice. This means we could soon see AI tools integrated into everything from classrooms to courts, reshaping public services in ways many of us haven’t imagined yet.

OpenAI currently offers ChatGPT in two flavors: a free version and the paid ChatGPT Plus, which boasts faster response times and priority access to new features. The UK is already among OpenAI’s top five markets for paid subscriptions, showing strong local appetite for AI tech.

On the global stage, OpenAI is not just eyeing the UK. They’ve inked deals with other governments, like the United Arab Emirates, to roll out AI tools widely for public use in sectors like healthcare and transport. For OpenAI, this is about democratizing AI and unlocking economic opportunities for everyday people, but it’s also a competitive race to be among the most influential in this fast-evolving technology landscape.

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Yet, as exciting as all this progress sounds, there’s a complex web of issues tangled up with AI’s rapid adoption. Copyright debates loom large, especially around how AI models train on existing creative works without explicit permission – a sore point for artists like Elton John and playwright Tom Stoppard. The government’s current approach to copyright reform is facing criticism for favoring big tech over smaller creatives and businesses, illustrating the real challenges in balancing innovation and protection.

Secretary of state for science, innovation and technology Peter Kyle. Picture by Alecsandra Dragoi / DSIT

There’s also ongoing skepticism about the reliability of AI-generated content and concerns around misinformation, privacy, and ethical usage. So while the government pushes to be a leader in AI, it must also navigate how to roll out the technology responsibly without leaving key issues unresolved.

What this means for AI fans and the UK citizenry

The idea of giving an entire country easy access to premium AI tools feels like a glimpse of the future. It raises questions about accessibility, affordability, and the role governments should play in steering technological adoption. The UK’s willingness to engage directly with OpenAI and similar companies signals a serious commitment to not only adopt AI but also to shape its direction through public-private cooperation.

Key takeaway? AI adoption isn’t just about cool gadgets or smarter software, it’s becoming a matter of national strategy, economic opportunity, and public good. The UK’s tech leadership knows this, and although a £2 billion chatbot subscription may have been a stretch, the ambition behind it can’t be overlooked.

Key takeaways to keep in mind

  • The UK government has actively discussed a massive deal with OpenAI to provide ChatGPT Plus subscriptions nationwide, reflecting serious AI enthusiasm despite a hefty price tag.
  • Peter Kyle, the UK technology secretary, is a vocal AI supporter who uses the technology personally and has pushed governmental collaboration with OpenAI for public sector use.
  • While the tech rollout promises economic and societal benefits, ongoing debates about copyright, privacy, and misinformation reveal the complexities of integrating AI responsibly.

It’s clear the AI revolution is not just coming -it’s already here, intricately woven into governmental strategies and international competition for technological leadership. As we watch these developments, it’s important to keep a critical eye on how cost, ethics, and access balance out. I’ll certainly be keeping tabs on how these bold ideas evolve from high-level talks to real-world applications.

TAGGED:AIAI ModelsAI toolsartificial intelligencechatbotChatgptcopyrightdefenseethicshealthcareModelsOpenaiprivacySam AltmanUK

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