Apple HomeView ships at $299, but only where Siri AI is allowed

Apple has put HomeView on sale as of November 13: a 7-inch Liquid Retina smart display built around Siri AI, priced at $299 in the U.S. It is not sold in the European Union, because Siri AI is unavailable there.

Two models, one price, seven countries

HomeView can be ordered from apple.com/store and in the Apple Store app in Australia, Canada, India, New Zealand, Singapore, the UK and the U.S. Apple’s page also mentions Apple Store locations, in select regions. The tabletop model comes in silver, starlight, rose pink and space gray. A wall-mounted version, for spots like an entryway or hallway, comes in silver or space gray. Both cost $299 in the U.S.

The wall-mounted model needs a mount from Schneider Home. Apple lists three. The Power Mount USB-C Wall Connector starts at $59.95 and the Power Mount AC Wired at $79.95, and both can be ordered now. A Power Mount PoE Wired version is due in early 2027 at $129.95. A wall-mounted unit with a mount therefore costs from roughly $359, going by Apple’s U.S. prices.

The screen is the hardware headline, but the device is mostly a front end for software. According to Apple, HomeView plays music, makes FaceTime calls, shows Calendar and Reminders, monitors the home and runs voice-controlled automations, and it works with the Home app for settings and accessories. It can recognize up to six people by face and show each one their own content in Messages, FaceTime, Calendar, Reminders and Find My.

Personal answers depend on your iPhone

Siri AI is described by Apple as an entirely new version of Siri that is far more conversational. On HomeView it answers general-knowledge questions and has onscreen awareness, meaning it can act on what is displayed. The personal part is conditional: to draw on Calendar, Messages and other app data, HomeView has to be paired with an Apple Intelligence-enabled iPhone or iPad running the latest software.

That dependency also shapes the privacy design. Apple says personal content appears only when a user is recognized by face and their paired device is present and recently unlocked. It still calls Siri “the world’s most private digital assistant”. The company’s footnotes add a nuance: if the paired device is off Wi-Fi, personal information may remain accessible when the person is recognized and the device was recently on the same network, has cellular, is in the same location and was recently unlocked. These privacy claims are Apple’s own and have not been independently verified.

Siri AI is still a beta with usage limits

The fine print matters for buyers. Apple says Siri AI is in beta in HomeView software version 27.2. Tasks handled by Apple’s server-based models carry a cap on how much each person can use per day, and Apple says it plans to sell broader access at some point. It gives no price or limit figures. As for languages, the assistant speaks English in eight markets: the seven where HomeView is sold, plus South Africa. French for Canada is promised later through a free update. South Africa therefore has the language support but is not on the list of countries where HomeView can be ordered.

The EU gap and a $299 pattern

Apple says HomeView is not for sale in the EU because Siri AI is currently unavailable in iOS there. It adds that it is working constructively with the EU to find a path forward. Apple does not say what blocks the launch, so the reason is not established by the announcement. Our earlier coverage of the $299 Apple TV 4K shows a related split: EU buyers can purchase that box, but Siri AI needs a compatible iPhone or iPad, so it is not initially available to them. HomeView, by contrast, is withheld from the EU entirely.

Price and software tie the two products together. The Apple TV 4K also costs $299, runs Siri AI in beta in tvOS 27.2 and covers the same eight English-language markets, according to our earlier report. HomeView’s version number, 27.2, matches that release. Apple is putting one assistant in the living room and on the wall at the same price, and both lean on an iPhone for personal context.

For a buyer in a supported country, the practical comparison is with the phone already in the pocket. HomeView adds a shared screen with per-person recognition, which a single-user phone does not offer. It also adds a household cost: it only gets personal, useful answers if each person owns a compatible iPhone or iPad. Apple’s page does not say how many paired devices a HomeView can hold, how accurate the face recognition is, or what the daily limits are. It does not name the processor or the Siri AI models either, and there are no independent reviews yet. Those are the things to watch before treating the privacy and performance claims as settled.