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Companies / Google / Why scaling isn’t the whole story: DeepMind’s take on AI progress and breakthroughs
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Why scaling isn’t the whole story: DeepMind’s take on AI progress and breakthroughs

Daniel Reed
ByDaniel Reed
AI Research, Safety & Ethics Analyst
Daniel Reed currently works as an AI Research, Safety & Ethics Analyst at Aiholics, writing about how changes in artificial intelligence are affecting and will affect...
- AI Research, Safety & Ethics Analyst
Published: July 30, 2025
4 Min Read
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If you’ve been following the trends in AI development, you might have heard plenty about scaling laws—how pumping more compute or training data into models keeps pushing performance forward. But is that really the whole story? Or will progress eventually hit a wall?

I recently came across some interesting insights that revisit this classic debate from the perspective of one of AI‘s leading research hubs, DeepMind. Here’s what stood out to me about their approach and mindset when it comes to pre-training, post-training, and inference scaling—as well as the role of true scientific breakthroughs.

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Scaling all the way through: pre-training, post-training, and inference

The conversation highlighted that progress isn’t just about jacking up training compute or data volume. Instead, there are three concurrent scaling fronts: pre-training, post-training (think fine-tuning and optimization), and inference or testing time. Each step offers opportunities for improvement and innovation.

What struck me was their balanced view: there’s plenty of room left on the table just in scaling existing methods, but that alone might not suffice forever. So while scaling can push performance forward now, there’s also a strategic bet on breakthrough discoveries to redefine the game.

The sweet spot: when research meets engineering

As revealed through DeepMind‘s perspective, the real magic happens when the terrain becomes challenging enough that pure engineering isn’t enough, and deep research is required. This is their “sweet spot” — the intersection where creative invention combines with solid engineering to drive new frontiers.

It’s fascinating to hear how having a world-class bench of researchers—like the folks behind the original transformer architecture or AlphaGo—gives them confidence to be the place where future breakthroughs will emerge. In fact, their approach splits resources roughly 50/50 between pushing existing capabilities to the max and hunting for those disruptive, blue-sky ideas.

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“Scaling alone might push AI for a while, but when the terrain gets tougher, true invention is the name of the game—and that’s DeepMind’s sweet spot.”

Confidence rooted in a legacy of breakthroughs

It’s worth reflecting on the history they referenced: around 80-90% of the breakthroughs powering modern AI over the last decade originated from teams like Google Brain, Google Research, and DeepMind. That legacy fuels their confidence that the same ecosystem is well positioned to continue leading on both the engineering and scientific fronts.

In other words, while the hype around AI scaling is warranted and progress continues, it’s the combination of scale plus deep research innovation that will likely unlock next-level AI capabilities—perhaps getting us closer to AGI.

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Key takeaways from DeepMind’s view on AI progress

  • Scaling is multifaceted: Improvements are happening simultaneously in pre-training, post-training, and inference stages.
  • Breakthrough research remains crucial: True leaps come from inventive problem-solving that goes beyond engineering existing methods.
  • A balanced approach: Investing heavily in both pushing current techniques to the max and exploring new theories is essential to future success.

It’s refreshing to see such a thoughtful, evidence-based stance on where AI progress might be headed, balancing optimism with realism. For anyone watching the field evolve, it underscores the importance of recognizing AI development as a blend of relentless scale and groundbreaking discovery.

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ByDaniel Reed
AI Research, Safety & Ethics Analyst
Daniel Reed currently works as an AI Research, Safety & Ethics Analyst at Aiholics, writing about how changes in artificial intelligence are affecting and will affect scholarship, society, and human civilization. He reports on breakthroughs in AI research, the development of safety frameworks, discussion of long-term risks, and ethical challenges; he also reports on global shifts in policy and governance. Daniel aims to make complex research papers and long-term thinking accessible to the everyday reader without sacrificing nuance. With his thoughtful and analytical style of writing, Daniel translates advanced topics into clear language. He targets questions that really matter: how safe are today's AI systems, what kind of ethical boundaries do we need, and how could exponential progress affect the way education, jobs, governance, and human values are shaped? His articles are often not just expert opinions but also balanced views and insight into emerging debates that define AI's place in the world. Daniel believes responsible AI development begins with awareness, transparency, and informed public conversation. In terms of his work with Aiholics, he encourages readers to look beyond headlines to understand the promise of artificial intelligence but also some of its consequences.
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